Michael Biesemeyer
Founder and CEO, Swerver LLC

I have 20+ years of progressive experience within the restaurant industry, coupled with a deep background in social media, specifically for the foodservice industry. 

I founded Swerver® in 2011, a social media management and content production company focused on the hospitality industry. My portfolio of past and present clients includes Sam's Chowder House in Half Moon Bay and Palo Alto, Sam's Chowdermobile, Cody's La Jolla, Hotel California Palm Springs, Osteria Coppa, and Flea Street in Menlo Park. 


Sam's was named by tech media and COO Sheryl Sandberg as a Facebook marketing success story, and received a national Travel + Leisure SMITTY® Award in 2014 for "Best Overall Use of Social Media" in the category of Best Restaurant/Food Truck/Market.

In the past,  I was the co-founder and Chief Content Officer at BottleCru®, leading a team that produced animations and a mobile app to teach novices about wine. In 2009, I  was the community manager for FohBoh, the leading online social-business network dedicated to the global foodservice industry. In 2006, I co-founded MadeGreen™, San Francisco's first certified green video production company, serving clients in the hospitality, entertainment, and real estate industries. 

I have a degree in Ecologically Sustainable Hospitality Management from San Francisco State University.  

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