In the Media:
Our client, Sam's Chowder House,
has been heralded as a
Facebook marketing success story.

Picture
"Sam’s Chowder House, a local restaurant (and Swerver client), used Facebook's Promoted Posts to drive a 19% increase in both their number of guests and monthly gross revenue."

Sheryl Sandberg, Facebook COO, as quoted during Facebook's Q3 2012 Earnings Results call to investors

Picture



"Perhaps the simplest way to calculate ROI is to look at your overall sales and then attribute a boost at least in part to your social media advertising or activity.

Sam's Chowder House, for example, ran a status update on its Facebook Page about a special and doubled their business that day compared to the same day in 2011. "The only thing they did differently was a status update," says Baser."


5 Dead Simple Ways to Track Social Media ROI, Mashable, 2/14/13